Advertisements in puzzle books
As I sit here doing a Sudoku in my Sudoku puzzle book, a thought came to me.
The advertisments in these books are terrible.
I've done many crosswords and they are the same in there too.
There is the guy advertising for Libertry financial and -die-a-beet-iss, at home diplomas, start your new careers and anti aging wrinkles.
It got me thinking...who are they trying to market to? The age group isn't consistent. Mid life crisis folk and the senior crowd are two very different groups.
Crosswords like the Sunday New York Times are known to be impossible. That means that smart people can do these things. These people likely don't want to start their second career by getting that all important college diploma in these books.
What are they thinking?
posted by David @ 11:44 PM
1 comments
1 Comments:
Well, it's a puzzle book. So whoever buys it probably has the free time to do a whole book of puzzles, and, if they're repeat customers and not just "I'll buy this book to last me a whole year"-buyers (whom the advertisers aren't aiming at), then I'd think they have a good amount of free time. Unless they're just Sudoku-gangbusters, but I doubt those people are in the majority. So you have the advertisers aiming at people with a lot of time on their hands and, as you note, a more than competent intellect. Maybe someone in a job they don't like where they're at a desk all day playing puzzels because they only have a bachelors but can't afford to go to a traditional grad school? Cue the 'at-home-diploma' ads. I'm thinking secretarial work, a job which, I would venture, is predominated by middle-aged women. Cue the anti-aging ads. I don't, off the top of my head, know what Liberty Financial or that second one you mention are about, but I assure you, a lot of money went into the research before those ads were put in the puzzle book.
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